What products and services do you provide?
I provide services for art related events, marketing, media, communication, sale, rent. myday-byday is a space dealing with high-end contemporary jewelry, sculpture, painting, clothing, accessories and much more.
How long have you been in business?
I have been in business many years prior to this new activity, which I started just 6 months ago. Before this new adventure, I've worked for Donna Karan Co. in New York and later for DK in Milan.
What is the ownership structure of your business?
This is my business, I just started it myself. Right now I am the sole owner and I hired three people to work for me.
How did you choose the name for your business?
The name of my business is myday-byday. I've chosen this name because I wanted to give the feeling of 'time passing by', a time that has to be 'one's own time '. My customers should have the feeling of their 'own time' passing by in my space . This is in fact a new concept which I have developed myself for the type of new business that I have created.
Who are your direct competitors?
My direct competitors could be considered other art spaces, or temporary/pop-up stores in town, but really I don't have any competitors at this time. I feel, you have competitors when you are dealing with someone doing the same thing you are, but as I said before, this is an entirely new concept.
I have personalized it and made it unique so, for the time being, I don't have any.
What was the most difficult aspect of opening your business?
The most difficult aspect of starting this new business was keeping up with all the media and social networks out there. In fact, you must know how to use a lot of media nowadays. The industry is growing fast, no one waits for you to learn anything and you must hit the market in a new way, which means being highly prepared and fast in learning all you need. You can't miss the chance and there is no time for mistakes. Rushing and being ready for the pace of today's media is ... ' a must '.
What is the biggest day-to-day challenge in your business activity?
The biggest day-to-day challenge is that I am not so young anymore. I did it and now I won't turn back. I love what I am doing, so I can only move forward. But sometimes the most challenging fact is that I get tired and by the end of the day I feel exhausted. I do all the work myself so that I get things done fast and on time. That, I have to say, is the greatest lesson I've learned working in New York. You can't wait for anything to get done by itself. You have to get it done fast, on time or maybe even sooner than what you thought you had to. A great life lesson to pass on. Looking back, I can now appreciate those years while working for my first job in the fashion industry. It was tough, but enlightening.
What is the biggest reward in having your own business activity?
The biggest reward is that by the end of the day I feel extremely happy and realized. As said before, I am not so young anymore (I'm in my 50's) and I have proved to myself that if I want, I can. I feel proud and fulfilled. Doing business in 2016 is extremely competitive and what you have to cope with is hundreds of times heavier than what the market was before. Technology has certainly helped us, but in a way we are overwhelmed by it. Sometimes, I feel I can't keep up with it myself.
Where do you see yourself in the near future?
I believe I will keep improving in new ways my concept, to make it stronger and make it work even better than before. I would like it to be flexible, productive and reliable for all my future clients.
Can you give us three words to help young adults to start a new business nowadays?
Hardworking, Committed and the third word is : 'being earlier than On Time' .
LAURA HELENA AURELI
I have a degree in
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